During the last few months of work-from-home, studios have been making the delivery of assets work by using digital asset management (DAM) workflows, to finish off production elements and collaborate across every internal division.
But when you add in vendors, licensors, retailers and more, it takes the rights kind of tool sets, large-file uploads, and distribution offerings to make it all work, according to 5th Kind CEO Steve Cronan. And the ability to handle any file type, and file size, offer custom watermarking and provide a number of video sharing options is more crucial than ever before.
“We love collaborating with our clients,” he said during a May 27 presentation at the Hollywood Innovation and Transformation Summit (HITS) Live event. “And collaboration is brining value to all of our clients … . Even though we offer a broad range of collaboration workflows across our platform, we’re really focused on this kind of marketing beast that feeds up into the studio pipeline.”
Cronan’s presentation — “Streamlining & Securing Collaboration in a Work-From-Home World” — showed how studios have saved millions using 5th Kind’s tools, and how those tools continue to evolve, with upcoming new features including watermarked Real-Time Synced Review Player for collaborative team sessions, and an ALE Importer for post-production assemblies.
To view video of the presentation, click here.
The May 27 HITS Live event tackled the quickly shifting IT needs of studios, networks and media service providers, along with how M&E vendors are stepping up to meet those needs. The all-live, virtual, global conference allowed for real-time Q&A, one-on-one chats with other attendees, and more.
HITS Live was presented by Microsoft Azure, with sponsorship by RSG Media, Signiant, Tape Ark, Whip Media Group, Zendesk, Eluvio, Sony, Avanade, 5th Kind, Tamr, EIDR and the Trusted Partner Network (TPN). The event is produced by the Media & Entertainment Services Alliance (MESA) and the Hollywood IT Society (HITS), in association with the Content Delivery & Security Association (CDSA) and the Smart Content Council.