M&E Connections

AWS Teams With Synamedia on End-to-End Cloud TV Deployments

Independent video software provider Synamedia has teamed up with Amazon Web Services (AWS) to accelerate adoption of cloud TV services, with Synamedia’s Infinite cloud TV platform and AWS’s reliability and cloud elasticity combining to give video service providers more-compelling multi-screen video experiences.

Astro in Malaysia and E-Vision, an Etisalat Group subsidiary, which recently launched a multi-country, multi-tenant OTT service, are two operators already using the combined solution.

“AWS is becoming increasingly important as more of our customers choose our end-to-end cloud TV solutions running on the AWS cloud platform, to reap the benefits of greater flexibility, instant scalability and reliability,” said Nick Thexton, CTO at Synamedia. “As traditional pay TV providers add IP services and transform their businesses, they need partners with proven experience in delivering broadcast-quality video to any device. Leaders in our respective fields, together we offer customers a level of expertise that is second to none.”

Infinite allows service providers the ability to process, distribute and monetize premium video across all devices, using machine learning and AI to deliver a personalized TV experience. The end goal is to boost revenues and support a range of security services to protect operators’ revenue streams.

In Malaysia, Astro is using the offering to enhance its service, in order to deliver a seamless premium video experience to subscribers. Subscribers can upgrade to hybrid DTH and IP-enabled 4K UHD set-top boxes with a new UX and Synamedia Cloud DVR. For E-Vision, the platform running on AWS is live in Egypt and Saudi Arabia.