M&E Connections

Prime Focus Technologies, Whip Media Partner on Supply Chain

Prime Focus Technologies and Whip Media Group have announced a new Strategic Supply Chain Partnership Program, which calls for enterprise resource planning (ERP) software CLEAR to be integrated into Whip’s content value management (CVM) platform, enabling more transparency into content workflows.

CVM’s cloud-based open API-driven architecture offers media companies and MVPD operators both the ability to establish a digitally-driven supply chain, removing distribution friction and simplifying the process of managing multiple vendors, while delivering workflow transparency and monitoring.

“Monetization of content providers’ catalogs is essential in today’s fast paced and competitive OTT and VOD landscape, making digital distribution and discovery of content to end users a critical component for M&E companies. It becomes imperative to not just monitor and measure effectiveness but analyze the results of that data in order to monetize content,” said Carl Segal, SVP of digital distribution for Prime Focus Technologies. “Whip Media is a renowned name in the industry, working with the world’s leading entertainment companies and we are excited to partner with them.”

Alisa Joseph, SVP of business strategy and development for Whip Media Group, added: “Automation of content avails management and distribution is crucial to achieve scale and enable faster time to market. PFT is well known for supply chain automation and has been selected as a strategic partner for their expertise in end-to-end digital distribution supply chain management. We’re thrilled to partner with Prime Focus Technologies as our integration will help drive greater efficiencies to maximize the viewing and monetization of content.”