Business

Cognizant Acquires Digital Marketing Consultancy Lev (MESA)

Professional services firm Cognizant announced March 23 that it’s acquiring digital marketing consultancy Lev, a specialist in Salesforce Marketing Cloud that specializes in modernizing marketing campaigns using data-driven insights and personalization.

Terms of the deal were not disclosed. This is Cognizant’s third cloud-related acquisition in 2020.

“In this unprecedented time of uncertainty, we remain committed to our client and partner-focused strategy, investing in capabilities that help clients become fully digital, data-enabled, customer-centric organizations,” said Greg Hyttenrauch, president of digital systems and technology for Cognizant. “We continue to significantly invest in cloud as one of our strategic priorities. It will expand Cognizant’s consulting capabilities to help marketers implement Marketing Cloud, personalize customer connections and, in turn, generate better leads.

“Coupling this with our deep Salesforce quote-to-cash expertise, we will enable clients to effectively use the cloud to transform their critical lead-to-cash processes.”

Indianapolis-based Lev counts itself as a Salesforce Platinum Partner specializing in custom cloud solutions, geared toward providing marketers automation, personal preferences and data to improve customer connections. The company offers strategic consulting, architecture design, technical optimization and application integration services.

“Marketers face ever-increasing expectations to take their campaigns to the next level and drive even more value. Lev provides the strategic consulting and technical expertise for Marketing Cloud that enables marketers to create deeper connections with their customers and deliver strong ROI,” said Lev CEO Michael Burton. “We are thrilled to be joining Cognizant with their rich expertise in data, cloud, and Salesforce solutions. Together, we will be able to address a broader array of business and technology challenges for our clients.”