Sure, consumers are cutting the cord at an ever-increasing rate, thanks to the onslaught of direct-to-consumer choices available. But how do consumers actually feel about all these new OTT services?
That’s the topic Carol Hanley, chief strategy and revenue officer for Whip Media Group, will broach March 3 during a main stage presentation at the OTT Supply Chain Academy event in L.A.
Her presentation — “The Streaming Wars … Engaging the Connected Consumer” — will examine key markets and case studies to better understand both consumer sentiment and intent toward the crowded streaming market. Consumer opinions on the volume of choices, the type of content available and payment models are crucial, and can be found in the data available.
“There are a few key themes that must influence how our industry approaches the streaming wars – that consumers are truly in control of what they want to view and where, that more insightful data is needed to make smarter content choices and mitigate risk factors, and that with massive amount of content being distributed to thousands of platforms around the world requires that we embrace standards,” Hanley said. “Attendees will hear how insightful data beyond traditional viewership metrics can help the industry make both smarter content choices and give consumers what they want, while taking steps along the way toward frictionless distribution.”
The OTT Supply Chain Academy is sponsored by Sony, BeBanjo, EIDR, Whip Media Group, Bitmax, Eluvio, PixeLogic and Spherex, and produced by the Media & Entertainment Services Alliance (MESA), the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS) and the Smart Content Council.