SRO Motorsports Group will expand its collaboration with Amazon Web Services (AWS), with AWS becoming the title presenter for the 2020 GT World Challenge in March, providing cloud and machine learning services for the event, and continuing to support a number of other SRO programs in the U.S.
SRO first partnered with AWS in 2019 with AWS becoming its official cloud and machine learning provider and a series partner of the Pirelli GT4 America and TC America events. Now, the partnership goes global, with AWS sponsoring the GT World Challenge Powered by AWS, covering 22 events around the world, including in Europe, Asia and America.
SRO to leverage AWS’s suite of cloud services, as well as its artificial intelligence (AI) and machine learning (ML) capabilities, providing enhanced experiences for teams, drivers, and fans.
“We are excited to be working alongside SRO to develop the next generation of GT sportscar racing,” said CJ Moses, AWS deputy CISO. “Innovation means challenging the status quo and working closely with SRO allows them to use our broad catalog of cloud-based services, unleashing innovation in all aspects of their sport.
“I’m particularly looking forward to helping them leverage our deep portfolio of AI and ML services so they can deliver even greater insight into the dynamic world of GT sportscar racing.”
The first GT World Challenge Powered by AWS event takes place March 6-8 at Circuit of the Americas and the Asian series begin at Malaysia’s Sepang International Circuit on March 28. The European season launches at Monza in Italy April 17.
“It gives me great pride to welcome AWS as the new title presenter of GT World Challenge and to secure the company’s continued commitment to SRO America,” said Stephane Ratel, SRO Motorsports Group founder and CEO. “As an innovative and future-focused brand, AWS is the perfect fit for this fast-moving sport and represents the ideal partner for our global championship.
“I look forward to exploring the potential of their cloud computing capabilities and to a successful season for GT World Challenge Powered by AWS.”