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Independent video software provider Synamedia Jan. 21 announced a pair of new tech partnerships, including an international partnership with technology and supply chain service provider World Wide Technology (WWT), and a strategic partnership with USSI Global, a provider of network, broadcast and digital media services.

With WWT, Synamedia is working with that company on sales and delivery management, with Synamedia’s video products and solutions being provided to WWT’s customers. WWT’s network with augment the distribution of Synamedia products to satellite, cable, telco and OTT operators, as well as broadcasters and media companies worldwide.

“Through our partnership with WWT, our customers will benefit from the great service, system integration, and logistics management capabilities WWT has built its brand on,” said Dave Longaker, SVP and GM of Americas for Synamedia. “Leveraging WWT’s international reach and their strong technical expertise and experience with our award-winning portfolio, our partner program and work together will be focused both on reaching new customers as well as strengthening our relationships with existing customers by providing an expanded set of solutions and services.”

Brent Massey, area VP of MSO and media for WWT, added: “We’re thrilled to be joining Synamedia’s partner program because it enables us to offer more, quality video services to our valued customers. The businesses who trust both Synamedia and WWT have very diverse needs, from video software to storage and we are committed to delivering the right answers for them. Making Synamedia’s best-in-class video solutions such as those for live OTT, ATSC 3.0, Content Delivery Networks and more available to customers via our single source of delivery management aligns well with both companies’ goal to provide the best customer experience.”

Meanwhile, USSI will provide technical and logistics support, as well as fulfillment and deployment services for both new and existing Synamedia video network customers, with the companies also partnering on a go-to-market strategy for next-gen broadcast standard ATSC 3.0.

USSI will offer systems integration services, covering factory testing, deployment and installation, for customers of Synamedia’s PowerVu distribution systems, and logistics, fulfillment and signal authorization services for users of Synamedia’s D9800 Network Transport Receiver.

“We’re thrilled to be trusted by Synamedia to bring its best-of-breed video network technology to our joint customers in the U.S.,” said David Christiano, CEO and president of USSI. “Not only does this partnership allow us to expand the portfolio of services available to our customers, but it also enables us to broaden our reach and provide third-party equipment to all users of Synamedia’s PowerVu portfolio. We share Synamedia’s commitment to delivering the best services and technology, and our customers will benefit from the expanded offerings and capabilities at the heart of this partnership.”

Longaker added: “As the industry continues to transition to cloud-based environments, we are working closely with USSI to provide the software integration necessary to achieve the functionality that our customers need to continue being successful. We’re constantly seeking the best technical support and fulfillment services, and USSI has been an instrumental partner in seamlessly integrating and maintaining our solutions, helping our joint customers to win in the age of infinite entertainment.”