At this year’s CES in Las Vegas, Nielsen-owned metadata and content recognition tech firm Gracenote will debut new OTT guide offerings, geared toward helping content providers offer smarter content searches, better personalized recommendations and more visually-appealing user interfaces.
Building on its work in the linear broadcast electronic program guide space, Gracenote’s OTT guide offering aims to enable connected-TV manufacturers, along with cable and satellite operators, to make video content searchable across multiple services, platforms and devices, elevating content visibility across the board.
Unique Gracenote IDs (to link related content assets for universal search capabilities), descriptive metadata (to enable intuitive content navigation and more-focused recommendations), and custom content images (to fill OTT guide interfaces, and smart enough to represent individual TV episodes) will all be offered up in Gracenote’s solution.
“While much of the focus in the ‘streaming wars’ conversation has been on the largest catalogs and original content, the winners will also understand how to successfully integrate with a diverse set of video platforms,” said Simon Adams, chief product officer for Gracenote. “As this new generation of video providers emerges, Gracenote is playing to its long-standing role providing the critical metadata, unique IDs and rich imagery that power killer user experiences and drive tune-in and engagement.”