As part of its ongoing Dolby Atmos Music campaign, seven-time Grammy winning band Coldplay is featured in a new video touting the ability of Atmos to bring music to fans in ways they haven’t heard before.
“Artists are excited to create music in Dolby Atmos because it allows fans to experience music at its greatest creative potential and in its purest form,” said Todd Pendleton, SVP and CMO of Dolby. “In our latest film, we experience the genesis of Coldplay’s creativity and explore how the band uses music to forge connections between people.”
The video features music from the band’s recent album “Everyday Life,” available in Dolby Atmos on Echo Studio through Amazon Music HD, and offers a deep dive into Coldplay’s creative exploration in developing its signature sound. “Our job is to craft songs until they sound as good as they did when they arrived in your head,” said Coldplay frontman Chris Martin. “Listening to Dolby Atmos is the closest thing I’ve ever heard to what artists are imagining when they’re creating music. Everyone who listens to music should be able to hear things sound this good.”
Since its debut, the Dolby Atmos Music campaign has offered millions of people worldwide anintimate look into the creativity of top artists. The films were directed by award-winning, Toronto-based director Karena Evans. Post Malone, J Balvin and Lizzo are some of the other artists Dolby has featured during the campaign.
“The genesis of this campaign is inspired by Dolby’s mission itself – a pure transmission of artist intention,” Evans said. “We decided to approach this campaign unconventionally through interior monologues to explore the purity of thought and creativity. At its core, this is what Dolby Atmos is.”