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Adobe unveiled Creative Cloud enhancements that included new features powered by the company’s Sensei artificial intelligence (AI) and machine learning (ML) platform.

The latest generation of Creative Cloud was introduced Nov. 4 at the company’s Adobe MAX conference in Las Vegas, where the company said its various Creative Cloud applications and services are now faster and more powerful than ever before.

Adobe released major updates to its Lightroom image organization software, Premiere Pro video editing software application, After Effects digital motion graphics software, InDesign desktop publishing application and Adobe XD user experience design tool.

The company also officially launched Adobe Photoshop on iPad and extended Adobe Fresco to Microsoft Surface, while also previewing the widely anticipated Adobe Illustrator on iPad and its all-new Photoshop Camera.

Also significant was the introduction of Adobe Aero, a new authoring tool for creating in augmented reality (AR).

The latest Sensei-powered features were introduced across Adobe products including Auto Reframe in Premiere Pro, Object Selection in Photoshop, Auto Tone in Photoshop Camera and Live Brushes in Fresco.

Released for iPad earlier in fall 2019, Adobe Fresco is now available on Windows, starting with Microsoft Surface Pro X devices and Wacom MobileStudio Pro hardware, Adobe said. Fresco “provides a natural and versatile drawing and painting experience across devices by combining raster, vector and new Live Brushes,” Adobe said.

“Powered by Adobe Sensei, the watercolor and oil Live Brushes mix and interact on the screen just as they would in real life,” the company said, adding it also enables artists to sync their favorite Photoshop brushes for a “smooth roundtrip workflow between apps.”

Previewed for the first time publicly, Photoshop Camera is a new mobile app that Adobe said “brings Photoshop magic directly to the point of capture.” Photoshop Camera provides consumers with a “fun and easy way to create and share imaginative, high-quality images” on social media, it said, adding: “As an intelligent camera app, it applies Photoshop Magic to any photo, but unlike native phone camera and third-party camera apps, Photoshop Camera uses Adobe Sensei to automatically enhance photo quality.” Photoshop Camera includes an “expansive library of unique lenses and effects” from artists and influencers, including singer Billie Eilish, Adobe noted.

Auto Reframe, meanwhile, is a new Premiere Pro feature that uses Adobe Sensei technology to “analyze footage and apply intelligent panning and cropping to keep the action in the frame,” the company said. The new feature was “designed to save creators hours of mundane tasks so they can spend time being more creative,” it said.

A wide range of filmmakers, news and sports broadcasters and other creators of video content are using Creative Cloud in “unique and innovative ways,” Victoria Nece, senior product manager of motion graphics and VFX at Adobe, told reporters while previewing the new features just ahead of the announcement.

“We’ve really been focused on creativity generally, and that’s also the center of our MAX conference,” she noted. “With creativity becoming a fundamental skill, we’ve been focused on designing our products to enable people to start creating fast and to be able to easily collaborate across teams and organizations – and to do it all anywhere, anytime because creativity [is] just fundamental to how we live and work today,” she said.

That’s especially the case for the video industry, she pointed out. “We’re really seeing creating video as one of the most critical new skills in today’s world,” she told reporters, adding: “Almost everything touches video.” And Adobe has worked to “offer video creators really everything they need in one stop, no matter their workflow,” she added of the company’s latest tools.

“There’s three big things we focused on this time around” in the latest version of Creative Cloud, she went on to say. Video professionals need their tools to be: “Faster,” so there’s “no waiting – just creating,” as well as “smarter, with increased efficiency, innovative workflows” and Sensei-powered features, and “they also need them to be more creative,” she said.