Business

Arts Alliance Media, Motion Picture Solutions Partner on Content E-Delivery Solution (MESA)

Digital cinema software and support solutions firm Arts Alliance Media (AAM) and international theatrical services company Motion Picture Solutions (MPS) have joined forces to produce a global content e-delivery solution. AAM will, with support from MPS, will integrate into its Theatre Management System with Screenwriter, the e-delivery solution from Netherlands-based Gofilex, to offer a turnkey solution for receipt of content, one that will expand the companies’ collective global reach to more than 35 countries.

Screenwriter currently helps theaters manage millions of screenings across more than 45,000 screens in more 2,500 locations each year. MPS and Gofilex combined have more than 2,500 e-delivery locations across Europe. AAM, MPS and Gofilex plan to roll out their combined global electronic distribution network over the next 5 years, to reach approximately 10,000 venues worldwide.

“Connecting multiple data points along the path of a feature film’s release is essential at a time when the distributor/exhibitor relationship needs to be closer than ever,” said Howard Kiedaisch, head of international for AAM parent company Luxin Rio, “Together, MPS, Gofilex and AAM are uniquely positioned to drive this — as businesses, we can draw on distinct, but wholly complementary expertise and technologies that allow dynamic content delivery of feature films, trailers and advertising for an industry that is seeing rapid change in this area.”

Matt Aspray, CEO of MPS, added: “Our goal has always been to bring efficiency and value to a logistically diverse sector. Working in collaboration with incumbent distribution partners in local markets, we have already seen the benefits of utilizing the Gofilex e-delivery solution. This agreement will bring clarity and a future-proof service to thousands of customers worldwide. We’ve enjoyed a close working relationship with AAM for many years, so it was natural that when looking for the best companies to collaborate with on a global scale we should turn to one we trust. Bringing AAM into this ‘better connected together’ alliance will help deliver the firepower exhibitors need to make truly dynamic content delivery to their screens a reality.”