IBC 2019: MESA Members Bring Smart Content Solutions

Content orchestration technology, top-of-the-line metadata solutions and the latest analytics products will all be showcased at IBC 2019 from members of the Media and Entertainment Services Alliance (MESA).

MESA members representing the Smart Content space this year in Amsterdam include Adobe, Avid, BeBanjo, Bitmax, Deluxe, Gracenote, GrayMeta, Luxoft, Mediamorph, Prime Focus Technologies, Technicolor, ThinkAnalytics, and Veritone.


As part of IBC 2018, Adobe unleashed a bevy of new Creative Cloud application. Expect big things again this year from the company. Heading into the show, Adobe announced a new “speed” feature for Premiere Rush, the company’s all-in-one video editing software for online video creators. Speed, a much-requested addition from users that allows Premiere Rush owners to manipulate the speed of footage while still maintaining control over audio pitch, ramp speed, and the duration of the edited clip. Hall 7.B35


Avid will bring audio, video, graphics, and storage solutions to IBC, and sharing how its workflows help clients collaborate with storytellers, produce content, and scale multimedia projects. Avid will feature hands-on training in one-hour sessions, covering Media Composer, MediaCentral, and Maestro Graphics. At its booth, Avid will show how it enables companies to create and deliver stories across multiple platforms, boost brands and gain viewership using real-time 3D graphics, and create soundtracks and tailor audio post-production. Hall 7.B55


BeBanjo will use IBC to show how major media companies — including Turner, BBC Studios, AMC Networks and more — are using its technologies for VOD planning and scheduling. Movida, BeBanjo’s web-based scheduling offering for rights management and scheduling across platforms; Metadata product that automatically transforms schedule and metadata to dozens of formats; and the Sequence hub where media operations teams can collaborate will all be on hand. Hall 3.B28


At IBC, digital media management and licensing company Bitmax will showcase its Maestro content orchestration system, launched at NAB earlier this year.

Maestro offers a seamless process for licensing and selling content across platforms such as iTunes, Prime, Netflix and Vudu. Content owners and distribution partners are able to plan and execute monetization strategies across all OTT platforms including transactional view based SVOD to ad-supported AVOD, create avails, customize and auto ingest asset package elements, process royalties and more.

“We’ve had a great response from content owners and platform partners to our Maestro orchestration system since launching it in April,” said Jim Riley, chief strategy and revenue officer for Bitmax. “The service provides a total monetization approach to managing and delivering content in the complex worlds of AVOD, SVOD and TVOD. We’re excited to show the services to the European market at IBC.” IABM lounge, Hall 4, Level 2.


At IBC, Deluxe will show off Deluxe One, which promises best-in-class services, flexible scale, and capacity to give customers an end-to-end supply chain platform that takes content from the lens to living room, anywhere in the world.

An innovative, cloud-based platform, Deluxe One unifies services from creation and localization to transformation, packaging and delivery of content. The European launch of Deluxe One hit at IBC 2018, and the company has since added automation and AI technologies to make it more efficient and user-friendly. AWS Partner Pavilion, booth 5.C80.


Gracenote will show off its unique suite of entertainment data and analytics products designed to help companies throughout the European video ecosystem increase their search and discovery capabilities, and make smarter content investments. Look for news around how parent company Nielsen is bringing addressable TV advertising capabilities to Europe, how Gracenote is enabling advanced content search and discovery for European providers, and how Gracenote and Nielsen are delivering new content analytics platforms to inform development, licensing and distribution decisions. Hall 14.G29


GrayMeta, provider of metadata solutions for content owners and creators, will be showcasing the latest with its Curio platform, allowing clients — using machine learning — to find technical metadata that makes content richer, pull metadata from any type of file (across all file systems, databases and data feeds), create new metadata automatically and find most anything in digital media assets, and curate and edit an index of machine-generated descriptions, tags, people and faces. Hall 7.D25


At IBC, Luxoft will show how its helping clients navigate the increasing complexity of industry trends, with data, content, personalization, customization and automation driving all sorts of new technologies, including 5G, blockchain, chatbots, machine learning, and more. For media and entertainment, Luxoft will showcase how it’s helping companies offer content-rich, multichannel media experiences, covering offerings for production, aggregation, delivery and consumption. Hall 14.D51


Mediamorph will show a new offering for intelligent storefront merchandising that tracks and intelligently automates how content is positioned on the storefront increasing monetization and ensuring compliance for the provider. “With so many platforms and more titles than ever, we found most media and entertainment organizations are manually managing how they merchandise their content,” said Rob Gardos, CEO of Mediamorph. “Sitting at the epicenter of the entertainment industry, Mediamorph realized that Content Acquisition and Programming teams not only wanted to track rights, dates, contract terms and ensure compliance, but wanted to leverage rules and automation to better exploit the content they are licensing.”

Prime Focus Technologies

Prime Focus Technologies (PFT) showcase its flagship product, CLEAR Media ERP, software that further empowers media & Entertainment (M&E) enterprises to drive automation-led efficiencies and manage end-to-end content operations seamlessly.

“At IBC, M&E enterprises will get a first-hand experience of our transformational Cloud-based solutions that automate the content supply chain. They will get to see how our media recognition AI platform – Vision Cloud – solves real-life M&E business use cases across entertainment and sports,” said Ramki Sankaranarayanan, founder and global CEO of Prime Focus Technologies. “Visitors will also get a glimpse of PFT’s innovative solution for centralization, which eliminates duplication of effort across global content operations, and helps achieve lower Total Cost of Operations (TCOP).” Hall 7.C05.


Technicolor Connected Home will be the showcase for the company, with Technicolor touting how the division is pushing the boundaries of entertainment. Recently, Technicolor’s Connected Home business passed 4 million units shipped of DOCSIS 3.1 devices to cable providers in the EMEA, APAC, and Americas regions. In North America, the leading cable providers accounted for the deployment of 3 million units, with Latin America and Eurasia shipping an additional 1 million units. Hall15.MS15


ThinkAnalytics will use IBC 2019 to launch ThinkAdvertising, its new addressable advertising solution, one that provides pay TV and OTT providers with deep insights from viewing, behavioral and demographic data, and supported by ThinkAnalytics viewer personalization and segmentation models.

By combining data-driven learnings from ThinkAdvertising with their in-house customer and demographic data, TV operators can offer advertisers the ability to target precise consumer segments, creating incremental revenue streams and allowing brands and advertisers to focus on their desired business outcomes.

The service is available now. Hall 1.A74.


At IBC 2019, Veritone will highlight Veritone Digital Media Hub, focusing on two main use cases: access and delivery, and monetization. Digital Media Hub is an intuitive white-label portal fueled by Veritone aiWARE, the world’s first operating system for artificial intelligence. With Digital Media Hub, rights holders can offer secure, cloud-native global access to their content to key stakeholders — including news media and corporate partners — and monetize their content via e-commerce functionality.

Powered by aiWARE, users have a means to enrich metadata cognitively upon ingest, making critical assets available for immediate access, delivery, and monetization. Hall 5.C24