IBC 2019: MESA Members Offer Merchandising, Automation Solutions

Storefront merchandising solutions, multichannel media experiences and more or media and entertainment companies will be on hand at IBC 2019 from members of the Media and Entertainment Services Alliance (MESA).

This is the second of three stories covering what MESA’s members are up to in the Hollywood IT Society arena, with previews for Luxoft, Mediamorph, Microsoft Azure, Premiere Digital, Prime Focus Technologies, SHIFT and Signiant. Read the first story here.


At IBC, Luxoft will show how its helping clients navigate the increasing complexity of industry trends, with data, content, personalization, customization and automation driving all sorts of new technologies, including 5G, blockchain, chatbots, machine learning, and more. For media and entertainment, Luxoft will showcase how it’s helping companies offer content-rich, multichannel media experiences, covering offerings for production, aggregation, delivery and consumption. Hall 14.D51


Mediamorph will show a new offering for intelligent storefront merchandising that tracks and intelligently automates how content is positioned on the storefront increasing monetization and ensuring compliance for the provider. “With so many platforms and more titles than ever, we found most media and entertainment organizations are manually managing how they merchandise their content,” said Rob Gardos, CEO of Mediamorph. “Sitting at the epicenter of the entertainment industry, Mediamorph realized that Content Acquisition and Programming teams not only wanted to track rights, dates, contract terms and ensure compliance, but wanted to leverage rules and automation to better exploit the content they are licensing.”

Microsoft Azure

Last year at IBC, Microsoft Azure made a big splash with its Video Indexer product, which combined the power of the cloud and artificial intelligence to analyze media assets, add metadata, and extract insights, making it simpler to navigate content libraries. In 2019, look for news around Azure Site Recovery, Azure Cost Management, Form Recognizer and Log Analytics. Hall 1.BS2, 1.C27

Premiere Digital

Premiere Digital will show off its expertise in helping companies add value to their business and achieve their goals, with solutions for media processing and delivery to digital retailers and broadcasters, along with offerings that manage and store millions of assets and tons of metadata for clients. The company’s easy-to-use software solutions for order and status tracking, global price management, targeted marketing, and sales analytics will be on display. Hall 7.C05

Prime Focus Technologies

Prime Focus Technologies (PFT) showcase its flagship product, CLEAR Media ERP, software that further empowers media & Entertainment (M&E) enterprises to drive automation-led efficiencies and manage end-to-end content operations seamlessly.

“At IBC, M&E enterprises will get a first-hand experience of our transformational Cloud-based solutions that automate the content supply chain. They will get to see how our media recognition AI platform – Vision Cloud – solves real-life M&E business use cases across entertainment and sports,” said Ramki Sankaranarayanan, founder and global CEO of Prime Focus Technologies. “Visitors will also get a glimpse of PFT’s innovative solution for centralization, which eliminates duplication of effort across global content operations, and helps achieve lower Total Cost of Operations (TCOP).” Hall 7.C05.

RSG Media Systems

RSG Media will present its latest technologies and platforms that have helped clients drive revenue growth through effective rights management, advanced audience analytics, and advertising optimization. The company will co-exhibit with IBM and show off its RSG Rights,
RSG Audience and RSG Advertising offerings. Hall 7.B25.


Those booking meetings with SHIFT will have team members go over their video production and post production needs, give a demo of the new SHIFT platform and answer any questions they may have about the company. The video collaboration and media management for post-production platform collects all your review links from different platforms in one place, and includes on-screen mark-up and frame-accurate comments.


At IBC 2019, Signiant will introduce new capabilities to its SDCX (Software-Defined Content Exchange) SaaS platform to simplify secure content exchange between companies. These capabilities will first appear in the company’s newest product, Signiant Jet, which makes it easy to automate and accelerate the transfer of large files between geographically dispersed locations. At IBC2019, Jet will include the new content exchange capabilities, offering a secure cloud handshake mechanism that simplifies intercompany transfers.

“Signiant has long been the trusted broker for content exchange between many of the world’s top media companies,“ said Rick Clarkson, Chief Strategy Officer at Signiant. “With this new capability, companies of all sizes will be able to cross-connect and exchange content in an easy, automated fashion.”