Artificial intelligence operating system firm Veritone has landed a deal with Cox Media Group (CMG), with the media conglomerate agreeing to use the AI-powered OS aiWARE’s Veritone Essentials suite of applications across its 60-plus radio stations in 11 markets.
CMG’s radio stations will use the applications to both streamline content curation and demonstrate ROI for advertisers, Veritone said, with the Essentials applications providing AI-driven analytics and insights for local direct-sales teams and national advertising partners, and the Discovery application offering insights allowing the stations to choose which on-air content should be extended to digital mediums, including social media.
“Veritone’s AI platform will help CMG offer better, more effective marketing solutions to our customers by providing data and insight that has previously not existed in the broadcast space,” says Tim Clarke, VP of audience and content for CMG Radio. “Furthermore, our content teams are excited to leverage the tool to automate tedious processes and assist with content tracking, discovery, and archiving.”
Veritone president Ryan Steelberg said CMG’s radio stations will now be able to automate previously manual workflows, including campaign recapping, which quantifies earned media, and selecting on-air content to be distributed online.
“As advertising has become more data-driven, it has become ROI-driven,” he said. “That means advertisers expect to see concrete evidence that it’s working. Now Cox Media Group sales reps can supply that evidence quickly, accurately, and with far less effort than it used to take, thanks to the AI ecosystem behind Veritone Essentials and its easy-to-use application interface design. Station groups throughout the country are turning to Veritone to be more competitive and automate and super-charge internal workflows that have been resource-intensive.”