ThinkAnalytics Celebrates Active User Milestone

Content discovery specialists ThinkAnalytics is celebrating a milestone this month: its cloud-based personalized discovery platform is now scaling more than 100 million monthly active users in the cloud, with four of the firm’s OTT customers hosting a combined user base exceeding that number of monthly active users.

BBC, DAZN, Tata Sky and Viacom 18 are all using ThinkAnalytics’ platform to power personalized user experiences, in order to retain subscribers and keep consumers’ attention as their hours of viewing continue to grow, the company said. Additionally, Viacom18 now has more than 50 million monthly users of its VOOT Indian SVOD service, with a target of 100 million by the end of March next year.

“Scalability, which has always been at the heart of our technology, is critical as established brands look to scale their D2C services quickly across multiple markets, while established providers in countries such as India are breaking new barriers with ever growing numbers of active OTT users,” said ThinkAnalytics CTO Peter Docherty. “For these providers, a cloud-based content discovery platform that can reliably auto-scale to support many millions of viewers is a priority, offering the peace of mind that comes with a reliable, high-quality experience — even at peak periods.

“With our platform, customers get the world-leading personalization capabilities they need to engage their audiences and showcase the breadth and depth of content available, combined with the tools and insight needed to attract and retain viewers. ”

Using Amazon Web Services cloud, ThinkAnalytics’ content discovery platform auto-scales to meet peak demand and constantly deliver a high-quality personalized viewing experience, one geared toward boosting engagement. The offering scales down during slower periods to reduce costs.