Bitmax Inks Asset Management, Supply Chain Deal with Distribution Solutions

Digital media management and licensing company Bitmax has inked a multi-year deal to provide content management and digital supply chain services to Distribution Solutions, a division of indie film label distributor Alliance Entertainment. The deal calls for Bitmax to support an arrange of services, including avails management, video, artwork and metadata transforms, and other digital supply chain services.

Ad marking and other specialized workflows to support SVOD and AVOD monetization will be covered as well.

The conditioning of asset packages up front has the aim of exploiting downstream opportunities, to allow Distribution Solutions’ content partners reach a wider audience, and maximize revenue opportunities, Bitmax said.

“Bitmax has the expertise and powerful processing systems required to super serve our label partners, and they have the systems to manage the complexity of many ecosystem players,” said Josh Pine, SVP of digital distribution at Distribution Solutions. “We are thrilled to partner with Bitmax to help leverage and expand our licensing reach and grow revenue potential for our content and distribution partners.”

Bitmax will onboard its orchestration system Maestro to offer a range of services, including hybrid licensing models to exploit multiple windows. Under the Maestro platform, each title is cataloged and associated with metadata.

“Few companies line up as well with our services as Distribution Solutions,” said Jim Riley, Bitmax’s CRO. “Their executives are professionals who know the business well, and share our commitment to customer service excellence. We look forward to partnering with them to monetize their growing library of quality content.”