At the May 23 HITS Spring event at the Sheraton Universal Hotel in Los Angeles, Darren Ehlers, SVP of product management for Entertainment Partners, will share a simple message: digital has changed everything.
His breakout session presentation — “From Files to Data: Digitization of the Production Office” — will look at the increasing rate of adoption of digital solutions by both studios and production companies, resulting in real-time production updates being accessible through a variety of platforms. And in turn, these solutions are increasing productivity and efficiency, and enhancing compliance and security around productions.
“Massive strides have been made in the last 10 years in terms of digitization in media and entertainment, and I’d like attendees to come away with an understanding of how automated workflows, the transition to paperless, and information protection (to name only a few) have tremendously changed the production office,” Ehlers said.
He’ll share how Entertainment Partners’ solutions are enabling budgeting and scheduling to be more closely tied to script and breakdown, allowing for greater visibility and customizable permissions and control. With the increased digitization of the industry, Ehlers will offer insights into some of the innovations his company is rolling out later this year to ease the road ahead.
“We’ll also be exploring trends like data integration, data analytics, and machine learning —techniques and processes that are also certain to move the industry forward,” Ehlers said.
HITS Spring is presented by Entertainment Partners, with sponsorship by LiveTiles, 5th Kind, Amazon Web Services, Birlasoft, Exactuals, Expert System, MarkLogic, Microsoft Azure, Richey May Technology Solutions, SoftServe, Spark Digital, Avanade, CDSA, Cinelytic, EIDR, MicroStrategy, Signiant, the Trusted Partner Network, human-I-T, and Zaszou IT Consulting.
The event is produced by the Media & Entertainment Services Alliance (MESA) and the Hollywood IT Society (HITS), in association with Women in Technology: Hollywood (WiTH); the Content Delivery & Security Association (CDSA); and the Smart Content Council.