Digital media companies are facing a recommendation engine challenge today, one that sees many of these solutions falling short, when it comes to making the most of the user experience.
At the May 23 HITS Spring event at the Sheraton Universal Hotel in Los Angeles, SoftServe’s Matt Kollmorgen, VP of digital strategy, and Chip Plesnarski, media solutions lead, will offer a solution to the recommendation engine dilemma, with their breakout presentation “Hail, Hybrid: A Better Recommendation Engine.”
To increase engagement, usage, and time spent with any brand, a modern recommendation engine should be able to leverage big data, artificial intelligence and machine learning, and a human-centric design, all things SoftServe has done to create Recommendation Engine 2.0, a hybrid engine that features O.C.E.A.N. (openness, conscientiousness, extraversion, agreeableness, and neuroticism) personality integration, integrates with both new and existing engines, and works on any platform.
“In our presentation ‘Hail, Hybrid’ we’ll cover: how to construct a high-performance data architecture, how to leverage multiple data sources (and discover which ones are the most effective), which machine learning algorithms work best for certain data sets, and how we set out to improve on a common industry solution,” Kollmorgen said.
HITS Spring is presented by Entertainment Partners, with sponsorship by LiveTiles, 5th Kind, Amazon Web Services, Birlasoft, Expert System, MarkLogic, Microsoft Azure, Richey May Technology Solutions, SoftServe, Spark Digital, Avanade, CDSA, Cinelytic, EIDR, MicroStrategy, Signiant, the Trusted Partner Network, human-I-T, and Zaszou IT Consulting.
The event is produced by the Media & Entertainment Services Alliance (MESA) and the Hollywood IT Society (HITS), in association with Women in Technology: Hollywood (WiTH); the Content Delivery & Security Association (CDSA); and the Smart Content Council.