Bitmax Inks Media Management, Licensing Services Deal with Here Media (MESA)

Digital media management and licensing firm Bitmax has signed a multi-year deal with film and TV creator and distributor Here Media, with Bitmax providing a range of processing services for Here Media’s films, TV series and global channel, Here TV.

In addition to digital media processing and licensing services, Bitmax will sublicense select titles for digital storefronts, MVPD and OTT providers, with Bitmax availing the programs, providing transcoding, metadata packaging, ad-break conditioning, closed captioning, distribution and royalty processing services.

“We are delighted to be working with a progressive company like Here Media as they continue to bring critically-acclaimed content to audiences everywhere, and we are particularly excited they will be among the first of our customers to take advantage of our new orchestration tool ‘Maestro’ that we introduced at NAB,” said Bitmax chief revenue officer Jim Riley.

Here Media is among the portfolio of entertainment products run by Oscar-winning producer Paul Colichman (“Gods and Monsters”), and exclusive platform for LGBTQ filmmakers, artists and performers.

“Collaborating with Bitmax allows us to concentrate on the art and voice of our creative offerings rather than the technical aspects of media encoding and delivery,” said John Mongiardo, president and managing director of Here Media. “Through this partnership, we can scale distribution and deliver our channel and award-winning programs to viewers on the world’s most popular platforms and devices.”