Asset Management

NAB 2019: BeBop Technology Partners with Avid to Extend Media Creation, Management to Microsoft Azure (HITS)

BeBop Technology and Avid announced their partnership to make Avid’s market-leading creative tools and MediaCentral powered workflows available in Microsoft Azure cloud, including Media Composer, Avid NEXIS.

The BeBop cloud platform virtualizes processing-heavy workflows such as editing, visual effects, rendering, animation, and other post-production projects on extremely powerful and highly secure computers in the cloud, utilizing flexible high-speed storage.

BeBop empowers creatives to use the same industry-standard tools they work with every day, but in the cloud. Once integrated, these tools will include Media Composer, the media and entertainment industry’s most-used editing software, Avid NEXIS, the industry’s first software-defined storage platform, and MediaCentral, the industry’s most comprehensive media workflow platform.

Avid will be the first fully bundled software solution offered on BeBop, enabling Avid licenses to be obtained directly on the platform instead of the “bring your own license” model BeBop supports for other tools. The rollout of Avid tools and solutions on BeBop will begin with availability in North, Central, and South America, with deployments using Microsoft Azure cloud.

“Avid is committed to helping our customer community to capture the new advantages of working in the cloud to become even more efficient and collaborative, and deliver their best work faster,” said Dave Colantuoni, Vice President of Product Management at Avid. “BeBop offers a state of the art platform for Avid to securely and reliably provide its leading tools and solutions with SaaS flexibility, so our customers can more easily innovate their workflows and moderate their tools and resources as their business dictates.”

“We’ve worked hard to build a strong relationship with Avid, and the timing is right to bring this illustrious media brand onto the BeBop cloud platform,” said Bruce Long, CEO & co-founder of BeBop Technology. “BeBop is committed to expanding creativity and collaboration by making the best tools and solutions available to editors, visual effects artists, and animators anytime. We are excited to add Avid Media Composer, Avid NEXIS and the MediaCentral platform to the lineup of powerful tools on BeBop.”

Creatives use the BeBop platform to process, render, manage, and deliver media files in the cloud from any computer anywhere on as small as a 20mbps internet connection. Key features include BeBop OTS (Over The Shoulder) for secure and affordable remote collaboration, review and approval sessions in real-time, and BeBop Rocket, a powerful roundtrip file transfer solution for onboarding existing on premises workflows into the cloud. The BeBop platform is deployed on all of the major public clouds, including Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP).