Film/TV

Magnolia Pictures Joins EIDR (MESA)

Theatrical and home entertainment distributor Magnolia Pictures has announced it’s joining the universal unique identifiers organization Entertainment Identifier Registry (EIDR), and will register all of its titles using EIDR to enable universal identification and tracking.

The move will help Magnolia to have its films more accurately identified across all platforms, and enable precise matching of their titles across third-party datasets.

“The use of EIDR’s unique content IDs on our film properties will help ensure that we can readily and efficiently identify distribution of our content across all platforms globally,” said Randy Wells, head of home entertainment for Magnolia Pictures. “The ability to match our content as it moves across the myriad of ways it is being consumed is the underpinning to our ability to ensure proper tracking and monetization.”

EIDR’s identifiers can be placed as metadata within audio-visual objects across a wide variety of content, and covers titles, credits, edit details and technical details.

“As a leading distributor of content for both theatrical releases and in-home video consumption, Magnolia Pictures has the need to ensure that they can identify and track how and where their films are being accessed,” said Will Kreth, executive director of EIDR. “EIDR identifiers will provide them with a more reliable, automated way to do so and make it possible to match their content automatically on other logs and datasets.”