M&E Connections

NAB 2019: SHIFT CTO, IBM Security Exec to Talk Content Leaks, Building Trust

The CTO for video collaboration firm SHIFT and Screeners.com, and the worldwide security industry leader for IBM Security will present their thoughts on piracy threats and building security trust within an organization, respectively, on April 7, during the second-annual Cybersecurity & Content Protection Summit, being held at the Westgate Hotel during the NAB Show.

“Big hacks and malware infections get a lot of attention, but less sophisticated issues of oversharing and misuse cause a lot of damage to media properties and a lot of cost to clean up,” said Alex Nauda, CTO for SHIFT and Screeners.com. “The challenge is that potentially dangerous activity — such as sharing one user login among multiple people — can often masquerade as normal authorized use.

“We’re focusing lately on improving our detection and response in these more mundane leak scenarios that we’ve observed as the most common leak sources for our customers and the use cases we support.”

His presentation — “What Keeps us up at Night? A Content Sharing Vendor’s Threat Models” — will offer an analysis on the biggest threats and weakest links that warrant the most attention within a media company, using the perspective of a vendor that supports content sharing workflows.

“Bad password practices among our users remain a big problem, so we’re eliminating passwords from our login processes everywhere we can,” Nauda said. “Where we can’t, we’re limiting them as much as possible. Educating large groups of external users on multi step login flows is difficult, so we make our authentication as easy to use as we can, and provide good support for those users who get stuck.”

Later in the conference, IBM Security’s Michael Klint Borozan will share how one global media, content and analytics organization deployed a security program that aimed to establish Internal trust for its employees, the company’s executives, external, (or “digital trust”) for its customers and business partners, in the presentation “How the Weather Channel Built Digital Trust.”

Co-produced by the NAB Show and the Content Delivery & Security Association (CDSA), the Content Protection & Cybersecurity Summit is presented by SafeStream by SHIFT, Akamai, IBM Security, Microsoft Azure, Convergent Risks, the Digital Watermarking Alliance, the Trusted Partner Network, and produced by the Media & Entertainment Services Alliance (MESA) and the Content Delivery & Security Association (CDSA), in cooperation with the NAB Show.

For more information or to register for the CDSA Content Protection & Cybersecurity Summit at NAB click here.

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