Smart Screen

Here’s a run-down of recent second screen-related entertainment items, via Berlin-based research and consulting company Vast Media.

• For the recent SXSW festival, HBO partnered with Snapchat to offer an augmented reality experience for the multi-room, immersive “Bleed for the Throne” instillation, a partnership between HBO and the American Red Cross to promote the final season of “Game of Thrones.”

Snapchat created four AP activations within the instillation, which could be unlocked by viewing images and items in the space, and the walls outside of the exhibit — featuring images of characters from the show — became blood-spattered when scanned with the Snapchat app.

• Close on the heels of its successful choose-your-own-path offering “Bandersnatch,” Netflix April 10 will launch a new interactive series, “You vs. Wild,” hosted by Bear Grylls, of “Man vs. Wild” fame. All eight episodes of the series will debut at once, with the series following Grylls as he takes on jungle, mountain and desert locals, and viewers getting to make choices regarding the decisions he makes to survive.

• CNN, as part of an ongoing strategy to share news via new technologies, recently launched a new app on the Magic Leap platform, allowing users to interact with news segment using augmented reality. The app, which requires a pay TV log-in, offers access to live CNN programming, original series and more, with gesture controls and virtual screen offerings.

• NBCUniversal, Syfy and Sky VR teamed up to create “Eleven Eleven,” a new VR experience that places viewers in the last 11 minutes and 11 seconds before an extinction-level disaster. Users are tasked with getting to a rescue ship before the clock hits zero, with the narrative playing out in real time.

• In March, Cartoon Network debuted a new children’s app, “Cartoon Network Arcade,” featuring a collection of mobile games inspired by the network’s animated series. Available as a free download for iOS and Android devices, the app pairs games with episodes of Cartoon Network favorites (including “Teen Titans Go!” and “Adventure Time”), and allows users to have a say on games and characters they’d like to see next.

• The NBA and data analytics firm SAP teamed up to create “GM School,” a YouTube-driven series that saw four contestants use data analytics to build the best NBA franchise possible. Acting as general managers, the contestants were tasked with conducting player drafts, line-ups, and even post-game press conferences.