Business

Entertainment Identifier Registry Association Adds BeBanjo (MESA)

The Entertainment Identifier Registry (EIDR) global unique identifier system Feb. 13 added another member to its ranks, bringing Spanish data and analytics start-up BeBanjo into the fold. BeBanjo will look to implement EIDR’s universal identifiers to streamline workflow processes via its web-based solutions for managing rights, schedules and metadata of VOD services, used by broadcasters, platform operators and studios distributing content.

“BeBanjo’s mission is to bring control and productivity to teams managing VOD services. Unique content IDs shared across the global media and entertainment industry are a very powerful tool to help fulfill that mission,” said François Chabat, CEO of BeBanjo. “We are seeing increased adoption of EIDR in the industry, and many BeBanjo customers — both in the US and Europe — are members or promoters of EIDR. Partnering with EIDR was therefore a natural choice for BeBanjo.”

EIDR’s identifiers can be placed as metadata within audio-visual objects including for film, SVOD and OTT, digital content and TV shows, seasons and episodes. The metadata includes title, credits, edit details and technical details.

“As content continues to grow and be distributed across several platforms, data and analytics companies looking to dig deep into the performance metrics of commercially-available film and television titles will benefit from the versatile nature in which EIDR IDs deliver,” says Will Kreth, executive director of EIDR. “EIDR identifiers will provide BeBanjo with a more reliable, automated way to match content throughout their internal datasets which they leverage throughout their client offerings.”