IT specialist Wipro announced the launch of a new ATSC 3.0 solution Feb. 1, one that enables North American hardware manufacturers to offer hybrid TV viewing of broadcast content on set-tops, smart TVs, tablets, media gateways and in-car entertainment units.
Developed in concert with Seattle-based multimedia platform company Airwavz.tv, Wipro’s middleware offering comes packed with services the ATSC 3.0 standard — which allows for over-the-air broadcast delivery of everything from targeted advertising to 4K video — has long promised, including broadband services, watermarking, HDR, immersive audio, VOD media players and closed captioning.
Wipro said its solution will allow customers — including pay TV service providers, semiconductor companies, and original equipment and design manufacturers — to quickly build out interactive receiver solutions, with compatibility for Android, HTML5, iOS and native apps. The offering — which Wipro quietly debuted during January’s CES — comes pre-packaged with Wipro MPEG DASH and hybrid broadcast broadband TV (HbbTV) components.
“We are delighted to announce our next-gen ATSC 3.0 solution,” said Anita Ganti, SVP and global head of Wipro’s Product Engineering, Industrial and Engineering Business. “Powered by a mature DTV design and a robust partner ecosystem, the solution is well-equipped to address the challenges faced by our customers and accelerate their time-to-market for product development and deployment.
“Our early adoption of the ATSC 3.0 standards has helped us offer best-in-class digital TV middleware solutions and reinforce our position as a partner of choice in the media industry.”
Bonnie Beeman, CEO and founder of Airwavz.tv, added: “[We’re] delighted to have Wipro as a strategic partner. Customers can now take advantage of Airwavz’s lightweight portable RedZone TV Receiver, and Wipro’s professional grade ATSC 3.0 stack, to extend the reach of broadcast television beyond fixed TV. We are eager to bring new next-gen TV solutions to the North American market in 2019 and beyond.”