Asset Management
Veritone, Beasley Media Group Announce Expanded Licensing Agreement (HITS)
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AI operating system firm Veritone has announced a new, expanded multi-market licensing agreement with Beasley Media Group, with Beasley doubling the number of its stations using the Veritone aiWARE platform.
The platform will now allow 28 stations across six markets — including Las Vegas, Detroit and Tampa — to provide advertisers and brands with near real-time analytics into advertising campaigns, covering insights based on actual campaign playout, and will allow campaigns to be easily repurposed from on-air content to online content.
“Veritone developed aiWARE so that organizations in virtually any industry can easily take advantage of the power of artificial intelligence,” said Ryan Steelberg, co-founder and president of Veritone. “Media broadcasters were the first industry segment to adopt aiWARE and we’re thrilled that radio station groups of all sizes are experiencing great success and operational efficiencies by using our AI platform. Their advertising customers benefit from new insights and campaign performance analytics similar to those in digital media, enabling budget and campaign optimization in whole new ways. It’s a win-win situation for both radio stations and advertisers.
“We are pleased that Beasley Media Group sees the value in our AI platform and has doubled the number of stations that can access its benefits. We look forward to continuing to provide Beasley’s sales teams with actionable data to maximize campaign performance for their clients.”
Bob McCurdy, Beasley Media Group’s VP of corporate sales, added: “We’re excited to expand our relationship with Veritone into additional markets as it allows us to capitalize on the extensive reach of radio by quantifying the full value we deliver to our advertising partners. It also enables us to put our terrestrial brands on a more level playing field with our digital assets in terms of the insights and data that can be gleaned from our customers’ campaigns.”
