The digital version of the winter edition of the Media & Entertainment Services Alliance’s “M&E Journal,” featuring more than 40 original M&E thought pieces from executives ranging from Ad-ID to ZOO Digital, is now live.
Along with columns from MESA’s leadership, the issue features several industry pieces centered around the issue’s main theme, monetization, along with sections with articles identifying the latest trends in workflows, smart content, cloud and storage, and security solutions.
Among the highlights in this issue that deal with the Smart Content space:
• “Intelligence vs. Wisdom: Choose Wisely to Transform Business Operations,” by Prime Focus Technologies’ T. Shobhana, examining how certain AI tools are designed to meet the specific needs of content owners.
• “Making Artificial Intelligence Real for Broadcast and Cable,” discussing how if broadcaster’s can predict audience behavior, better decisions in every process — including content acquisitions and ad sales — will follow, by RSG Media’s Michael Gross.
• “The Evolution — and Applications — of the Video-Based Search Engine,” by Videocites Eyal Arad, looking at how machine learning applied to video-based search engines have become a new contribution to the M&E industry tool box.
• “The Disruptive Technologies: Connecting and Converting Targeted Advertising,” with Luxoft’s Lucretia Williams tackling how AI and machine learning are breathing new life into content recommendation systems.
Over the coming weeks and months, MESA will be spotlighting each of the articles published in the “M&E Journal” with republication in its newsletters and via MESAlliance.org.