OTT/Streaming
Winter M&E Journal Digital Edition Goes Live (SSN)
Story Highlights
The digital version of the winter edition of the Media & Entertainment Services Alliance’s “M&E Journal,” featuring more than 40 original M&E thought pieces from executives ranging from Ad-ID to ZOO Digital, is now live.
Along with columns from MESA’s leadership, the issue features several industry pieces centered around the issue’s main theme, monetization, along with sections with articles identifying the latest trends in workflows, smart content, cloud and storage, and security solutions.
Among the highlights in this issue that deal with the Smart Screen space:
• “How Server-Side Ad Insertion is Transforming Video Advertising as We Know It,” a look at technology that can deliver the TV-like experience consumers expect, by Ariff Sidi of Verizon Digital Media Services.
• “The War for Attention,” where Salesforce’s Steve Sobel and Brian Vellmure tackle how personalization can help put the consumer at the center of your business.
• “Adapting Your Content Model in a Direct-to-Consumer Economy,” which shares how leveraging internal enterprise hubs increases rights usage and drives greater profitability, by SAP’s Richard Whittington, and Vistex’s Amos Biegun.
• “Upping the Monetization Game During Live Sports Broadcasts,” by Mike Arthur, with Veritone’s Wazee Digital, which looks at how content aggregation and rich metadata can open up new opportunities for sports programming.
Over the coming weeks and months, MESA will be spotlighting each of the article published in the “M&E Journal” with republication in its newsletters and via MESAlliance.org.
