M&E Daily

Prime Focus Technologies Celebrates Innovation Award, Successful Oppo Ad Campaign

Prime Focus Technologies (PFT) closed out 2018 with a couple victories, including a 2018 Product Innovation Award, and a YouTube top 10 ad of the year.

Trade journal “TV Technology” handed PFT its 2018 Product Innovation Award for the company’s native-media recognition artificial intelligence (AI) platform, CLEAR Vision Cloud, a module of PFT’s CLEAR Media ERP Suite, which helps transform business operations and unlock new revenue opportunities for media companies.

The solution differs from standalone AI engines that recognize faces, locations, actors and sound by identifying complex sequences and video segments, and delivers search results that are more contextual that can be used to extract relevant content for multiple use cases, from creation and post production, to distribution and marketing.

“We’re absolutely thrilled that TV Technology has selected CLEAR Vision Cloud for its Product Innovation Award this year,” said Adrish Bera, SVL of AI and ML for Prime Focus Technologies. “Our objective behind creating Vision Cloud was to make content operations more efficient, cost effective and scalable and create new revenue streams. Validation by an expert jury and winning against stiff global competition is clear testimony to the superior technology innovation and business value that the product brings to the global media and entertainment (M&E) industry.”

Additionally, PFT found out this week that an ad it produced for smartphone giant Oppo for its F7 smartphone was featured in YouTube’s “Top 10 Ads of the Year.”

Produced as part of Oppo’s “Real Support Makes Real Heroes” campaign, the ad was featured on the YouTube ads leaderboard in the 10 most-watched ads of 2018 globally, with Oppo’s ad the third-most watched on the list.

“Through this film, we have tried to recount stories of the unsung heroes who have been instrumental in shaping some of the nation’s most fantastic cricketers. For us, the biggest challenge lay in recreating scenes from 20 years ago with authenticity and accuracy,” said Pranav Chaturvedi, associate VP of creative services for PFT. “Keeping in mind each player’s hometown, we tried to give viewers a feel that is as close to reality as is cinematically possible. The entire team at PFT is exhilarated to learn that this was one of the 10 most watched ads in 2018.”