M&E Daily

Vice Media Joins EIDR

The Entertainment Identifier Registry Association (EIDR) is welcoming a new member, with youth-centered media company and content creation studio Vice Media signing on to the organization.

Currently operating in more than 30 countries, Vice distributes its programming across linear, digital, mobile, and social media. With its content designed to be used across multiple platforms and in multiple ways, joining EIDR and using the organization’s unique content identifiers and taxonomy will help Vice better manage its cross-platform catalog of both long- and short-form content, the company said.

“Welcoming Vice Media to the EIDR community reiterates the growing significance EIDR identifiers have throughout our ecosystem,” said Will Kreth, executive director of EIDR. “As Vice begins registering their content, and aligning their internal processes with EIDR, we look forward to working together to address their video supply-chain challenges across a variety of platforms and distribution methods.”

Brian Glover, director of media engineering for Vice, added: “We are excited to implement EIDR’s unique identifiers throughout our platforms and are confident it will streamline and automate our workflow internally, while providing better reporting for our partner companies. Partnering with EIDR enables us to more easily manage our entire process, with added confidence in providing timely and accurate distribution, metrics and reporting.”

EIDR’s unique identifiers provide content owners a way to automate the matching of content for internal workflows, currently covering a database of nearly two million unique title IDs.