Games/Interactive
Veritone Expands Deal with Cumulus to Include AI-Based Analytics with aiWARE (MESA)
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Veritone has expanded its agreement with Cumulus to license Veritone’s aiWARE advertising sales artificial intelligence operating system for use by Cumulus in the top-50 radio markets for local and national sales. aiWARE offers a platform to quantify results of advertising campaigns for both spot-based and endorsement-based advertising.
Cumulus has previously signed up for Veritone’s Cognitive Media Platform analytics service; sister Westwood One also uses Veritone monitoring and verification services.
“Proving return on investment for radio ad campaigns remains a major challenge for radio stations and advertisers alike,” said Veritone Co-Founder/Pres. Ryan Steelberg. “We are pleased to provide radio powerhouse CUMULUS MEDIA access to our state-of-the-art AI platform, aiWARE, which will provide its customers with the AI-derived analytics needed to quantify their return on investment. These insights will help empower CUMULUS’ sales force and national sales partners to engage in more data-driven conversations with advertisers and support their ongoing efforts to grow revenue.”
“As advertising has become more data-driven, it’s imperative that we as an industry evolve to meet the needs of advertisers,” said Cumulus EVP/Operations Dave Milner. “We know radio works which is why we just launched the EPC Guarantee that gives free advertising if our campaign fails to meet the results we promise to deliver. Radio remains the #1 reach medium in AMERICA and is also highly efficient. Veritone now enables us to quantify the value delivered through any radio broadcast campaign or on-air sponsorship, at scale. It also affords CUMULUS advertisers a whole new level of capabilities, like measurement of earned media.”
