Film/TV

British Board of Film Classification Joins the Entertainment Identifier Registry Association (MESA)

The Entertainment Identifier Registry Association (EIDR) today announced that the British Board of Film Classification has joined EIDR as a member. “The persistent nature of the EIDR IDs can only build upon BBFC’s foundation and in turn will help streamline and simplify the data integration process,” says Will Kreth, Executive Director of EIDR. “We are happy to welcome BBFC, as the UK’s independent film and video regulator, to our registry.”

The BBFC, a not-for-profit media content regulator, operates as an independent, self-financing trusted industry leader providing transparent, consistent and trusted co-regulatory and self-regulatory classification and labeling systems for content throughout the United Kingdom. EIDR’s unique content identifiers will enable the BBFC to precisely match content titles across datasets and will also help mitigate title matching inefficiencies for its clients.

“Implementing EIDR’s unique IDs enables the global entertainment industry to build more efficient ratings workflows, and more accurate matching of assets, which will strengthen our regulatory work,” said Dave Barrett, Chief Operating Officer of the BBFC.

EIDR’s highly curated database of nearly 2 million title IDs provides member companies and their counterparts with a reliable way to automate the matching of content for internal data sets. Individual identifiers can be placed within audio-visual objects from top-level titles, and edits, to online streaming clips, encodings and mash-ups. As EIDR ID’s become more universal, content developers and industry leaders will benefit from its ability to provide fast, accurate, low-cost automated distribution, measurement and data exchange.