HITS

HITS Fall: Azure, LiveTiles to Offer Cloud, AI Perspectives

The latest cloud, AI, and analytics technologies used in the media and entertainment space will be discussed Oct. 4 during the Hollywood Innovation & Technology Summit (HITS) Fall event in Los Angeles.

During a midday track of sessions, reps from Microsoft Azure, LiveTiles and more will walk attendees through use cases and offer up the latest news behind the tech.

Here’s a look at what to expect beginning at 11 a.m.:

• In “Deep-dive: the Tech Behind the Cloud Magic,” Erick Geisler, CEO of G2 Immersive Studios, Larry Kasanoff, chairman and CEO of Threshold Entertainment, and Joel Sloss, senior program manager for Microsoft Azure, will discuss what’s required from a studio to make the transition to the cloud, the architectures best suited to different scenarios (such as rendering and editorial), and the tools needed.

• At 11:40 a.m., Daniel Goss, VP of innovation and experience for LiveTiles, will discuss “The Value of an Intelligent Workplace Powered by AI,” sharing how media and entertainment organizations can stay ahead of the competition by finding new ways of working smarter to allow for the opportunity to innovate and adapt.

• In “Why Video Post-Production and VFX will Inevitably Move to the Cloud (and it’s not why you’ve been told…),” entertainment technologist Mark Turner will look at new cloud compute and storage options and will stress how organizations that maintain flexibility and remain agile will be the ones that survive this next great disruption in the industry.

In total more than 1,000 senior studio executives and their technology partners attended last year’s HITS Fall, making it the largest industry conference of the season in Los Angeles. HITS Fall will also host membership meetings and technology briefings for both TPN and Entertainment ID Registry (EIDR).

HITS Fall is sponsored by Amazon Web Services, Box, Microsoft Azure, Ooyala, TiVo, Cognizant, DXC Technology, Gracenote, LiveTiles, ThinkAnalytics, Wasabi, Aspera, EIDR, MicroStrategy, the Trusted Partner Network, human-I-T, Zaszou IT Consulting, OnPrem Solution Partners, and Bob Gold & Associates, and is produced by the Media & Entertainment Services Alliance (MESA), in association with the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS), the Smart Content Council and Women in Technology Hollywood (WiTH).

For more information about HITS Fall visit: HollywoodITSummit.com/Fall. Registration is complimentary to qualified end-users and MESA members. To become a MESA member contact Christian Calson at Christian@MESAlliance.org.