HITS

CEOs from Mavatar, OTOY, Eluvio and Videocites will give attendees of the Oct. 4 Hollywood Innovation & Technology Summit (HITS) Fall event in Los Angeles new insights into how blockchain, automated machine-learning and video-based content identification are impacting the media and entertainment space.

The presentations from Susan Akbarpour, CEO and founder of Mavatarl Jules Urbach, co-founder and CEO of OTOY, Michelle Munson, co-founder and CEO of Eluvio, and Eyal Arad, CEO of Videocites, comprise one of two tracks of Entertainment Supply Chain Academy (ESCA) sessions during the afternoon, kicking off at 4 p.m.

Here’s a look at what to expect:

• In “Monetizing Content on an Omni-Channel Platform Built with Blockchain,” Akbarpour will walk attendees through how content producers, advertisers, retailers and others are using blockchain technology to more efficiently purchase content in today’s omni-channel marketplace.

• Urbach will make the case for GPU cloud rendering, which is increasingly becoming standard in media and entertainment industry workflows, thanks to dramatic increases in GPU performance over the past decade (including the release of the first commercially available ray tracing GPUs in 2018), in the presentation “RNDR: A Decentralized GPU Cloud for Next-Generation Blockchain Media.” Urbach’s session will look at the economies of scale and revolutionary production efficiencies that a decentralized GPU cloud provides.

• For “Revolutionizing Content Workflows with Blockchain Ledgers and Machine Learning,” Munson will lay out the foundational concepts of blockchain technology and smart contracts, and offer up an overview of the technical challenges of legacy content architecture. She’ll share how machine learning can reduce media distribution costs (without compromising quality) as well as how media workflows are being reinvented.

• In the presentation “Automated Content Protection, Analytics and Monetization Across Social Platforms,” Eyal Arad, CEO of Videocites, will explore automated machine-learning and video-based content identification for the discovery of IP across all social and video platforms. Arad’s presentation will tackle three topics in particular: anti-piracy and monetization, social media viewership analytics, and storage optimization of large video databases.

In total more than 1,000 senior studio executives and their technology partners attended last year’s HITS Fall, making it the largest industry conference of the season in Los Angeles. HITS Fall will also host membership meetings and technology briefings for both the Trusted Partner Network (TPN) and Entertainment ID Registry (EIDR).

HITS Fall is sponsored by Amazon Web Services, Box, Microsoft Azure, Ooyala, TiVo, Cognizant, DXC Technology, Gracenote, LiveTiles, ThinkAnalytics, Wasabi, Aspera, EIDR, MicroStrategy, the Trusted Partner Network, human-I-T, Zaszou IT Consulting, OnPrem Solution Partners, and Bob Gold & Associates, and is produced by the Media & Entertainment Services Alliance (MESA), in association with the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS), the Smart Content Council and Women in Technology Hollywood (WiTH).

For more information about HITS Fall visit: HollywoodITSummit.com/Fall. Registration is complimentary to qualified end-users and MESA members. To become a MESA member contact Christian Calson at [email protected].