HITS

Aaron Levie, CEO of Box, and Theresa Miller, EVP and CIO of Lionsgate, are set to deliver the opening keynote of the day Oct. 4 at the Hollywood Innovation & Technology Summit (HITS) Fall event in Los Angeles, with the topic covering “Digital Transformation in Media & Entertainment.”

Levie and Miller will take a deep dive into the lessons the M&E industry has learned to date when it comes to new tools being used for collaboration and content creation. And now that the industry has moved from early cloud adopters to integrated workflows and applications, what’s been done to increase transparency, collaboration and sharing across every business unit?

The keynote discussion will be immediately followed by the first panel of the day, “Real-World Cloud Production Workflows,” featuring Erick Geisler, CEO of G2 Immersive Studios
Larry Kasanoff, chairman and CEO of Threshold Entertainment, and Joel Sloss, senior program manager for Microsoft Azure. The trio will look at how production companies are making use of the cloud, with both Kasanoff (“True Lies”) and Geisler (“XYZ”) discuss the filmmaker opportunities, challenges, and benefits of creating cloud-based workflows for new media content.

Up next in the morning slate of presentations at HITS Fall is “Unleashing Fan Engagement for Market Growth: The Enabling Technologies,” with Claudio Ludovisi, assistant dean of strategic innovation, marketing and alumni relations at Pepperdine University’s Graziadio School of Business and Management, offering attendees a look at how technology is evolving faster than marketing can keep up, making personal recommendations from peers one of the most powerful drivers of purchasing decisions. Ludovisi will share how connected devices, database management, video versioning, and other personalization tools are enabling M&E companies to build direct, two-way, continuous relationships with fans.

In total more than 1,000 senior studio executives and their technology partners attended last year’s HITS Fall, making it the largest industry conference of the season in Los Angeles. HITS Fall will also host membership meetings and technology briefings for both the Trusted Partner Network (TPN) and Entertainment ID Registry (EIDR).

HITS Fall is sponsored by Amazon Web Services, Box, Microsoft Azure, Ooyala, TiVo, Cognizant, DXC Technology, Gracenote, LiveTiles, ThinkAnalytics, Wasabi, Aspera, EIDR, MicroStrategy, the Trusted Partner Network, human-I-T, Zaszou IT Consulting, OnPrem Solution Partners, and Bob Gold & Associates, and is produced by the Media & Entertainment Services Alliance (MESA), in association with the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS), the Smart Content Council and Women in Technology Hollywood (WiTH).

For more information about HITS Fall visit: HollywoodITSummit.com/Fall. Registration is complimentary to qualified end-users and MESA members. To become a MESA member contact Christian Calson at [email protected].