EIDR Newsletter Relaunches with News, Member Exclusives

A redesigned newsletter and redesigned web site for the Entertainment ID Registry (EIDR) have debuted, with both offering the latest news around the business of unique identifiers for movie and television assets.

The new “EIDReport” newsletter will be published once a month and will feature news stories, updates on the EIDR community, upcoming EIDR industry events and training sessions and more.

The Sept. 12 issue of “EIDReport” includes:

• A look at EIDR’s presence at the IBC Show in Amsterdam, with executive director Will Kreth and EIDR’s business development team of Ben Schofield and Francois Modarresse on hand at the event. EIDR representatives will be on site during the MESA Europe Industry Briefing Sept. 14 at the Hilton Amsterdam, the MESA Europe networking reception the same evening at Cafe Zwart in Dam Square, and the MESA LAmsterdam networking reception Sept. 15, also at Cafe Zwart.

• News stories around newly published Society of Motion Picture and Television Engineers (SMPTE) standards that bind Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content, using open-source audio watermarking technology; Variety Business Intelligence joining EIDR; and an update on EIDR 3.0.

• A “Where are YOU in the EIDR Community?” questionnaire, asking newsletter subscribers to inform EIDR regarding how to be contacted for upcoming events, technical information and invitations to committees and working groups.

• An “Are You EIDR Ready (For Your Customers)?” section, listing companies who are “EIDR Ready” members, have full programmatic access to the registry, and have been helpful to other member companies in working with EIDR.

• A “EIDR Content Identifiers Now Available for Individual Registration” section, detailing how EIDR content identifiers are available for registration of individual content properties — whether or not the registrant is an EIDR member — and with no minimums, via The Title Registrar, a provider of data management solutions for the entertainment industry.

Registration is available using a newly created portal through which individual EIDR ID’s can be obtained by any interested party. The portal is available in English, Spanish and German.

• “The Engineer’s Room: The Famous and the Ignominious,” a humorous look at how EIDR IDs don’t discriminate when it comes to the quality of content (written by EIDR’s director of engineering, Richard Kroon.

• A section detailing “Upcoming EIDR Industry Events,” including the EIDR Workshop during the Oct. 4 Hollywood Innovation and Technology Summit Fall event in Los Angeles, as well as a “Upcoming EIDR Registry User Training Sessions” list.

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