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RSG Media, LTI Announce Strategic Alliance
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RSG Media has announced a new partnership with global technology consulting and digital solutions company Larsen & Toubro Infotech (LTI), with LTI implementing and supporting RSG Media’s products as part of its solutions portfolio.
“This partnership is about helping companies looking to get ahead in a hyper-competitive, disrupted industry,” said Mukesh Sehgal, CEO of RSG Media. “LTI’s skillset and significant market presence affords more companies easier access to our cutting-edge technology and helps them implement it faster. Ultimately, this partnership clears unnecessary obstacles to our customers growing audiences, creating raving fans, and increasing their profits. All of us at RSG Media are tremendously excited to be working with such an impressive team at LTI.”
LTI’s global reach — with offices in 30 countries — will help introduce RSG Media’s solutions — including rights management, audience analytics, and advertising revenue optimization products — to new media and entertainment customers and markets.
Sudhir Chaturvedi, president of sales and executive board member with LTI, added: “The traditional Media & Entertainment revenue streams are fast eroding with direct-to-consumer formats becoming the new norm. Companies are looking for ways to deliver targeted content to customers, anytime and over any device, while controlling their own operational costs. Our partnership with RSG Media combines our deep industry expertise in new media and our strong digital technology credentials with innovative offerings from RSG Media that will help our customers achieve faster time-to-market and establish leaner operations.”
The new partnership comes just days after RSG Media launched a redesigned web site — RSGMedia.com — along with new logos and product names, in a rebranding effort aimed at better showcasing the company’s offerings in the media and entertainment space.
