Business
BTI Studios Appoints Kirkpatrick as SVP Sales, EMEA (MESA)
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BTI Studios has announced the appointment of Mark Kirkpatrick as SVP Sales, EMEA. Effective 13th August, Kirkpatrick’s remit will be to manage the EMEA sales team and to support clients across Europe, the Middle East and Africa. Kirkpatrick will be based at BTI Studios’ strategic EMEA hub facility in London, which services broadcasters, OTT platforms and content distributors with thousands of minutes of dubbing, subtitling and audio description in multiple languages every month.
Kirkpatrick’s responsibility will be to maintain BTI Studios’ EMEA-based clients, providing access to BTI’s 21 owned and operated global dubbing operations and subtitling studios.
Joining BTI Studios after more than 10 years in various roles at ITV, Kirkpatrick brings a wealth of experience in broadcast, digital and home entertainment across the global media industry. His previous role involved managing multi-territory deals across multiple platforms including Netflix, YouTube, Amazon, iTunes, Google and Microsoft.
Mark Kirkpatrick said: “I’m delighted to be joining the team at BTI Studios. Media localization is becoming a hot topic in entertainment and BTI’s focus on providing the best media localization services places it as a leader in the industry. This, coupled with its global reach, creates a strong value proposition that I look forward to offering entertainment brands across EMEA.”
The hiring of Mark Kirkpatrick follows the recent appointment of Joe Kahle as SVP Sales in the Americas, demonstrating major growth in the BTI Studios International Sales Team, led by Global SVP Sales, Carlo DeCianti.
Carlo DeCianti, Global SVP Sales and Business Development, commented, “Mark joining us at BTI Studios brings an invaluable addition to our service level. Mark’s background at ITV and deep understanding of the content and distribution makes him an ideal leader for our EMEA sales team. Mark’s renowned attentive sales and service-minded approach will ensure we are continually delivering the best to our clients. Quality and service have always been keystones of BTI Studios’ culture and philosophy and I’m confident that Mark will champion these values for our EMEA clients.
