Management

The Entertainment Identifier Registry (EIDR), the source of universal identifiers for digital distribution of movie and television assets, and The Title Registrar, a provider of data management solutions for the entertainment industry, today announced that EIDR content identifiers are available for registration of individual content properties, whether the registrant is an EIDR member or not, and with no minimums.

Registration is available via a newly created portal through which individual EIDR ID’s can be obtained by any interested party. The portal, currently available in three languages (English, Spanish and German), provides an easy-to-use registration process, with extensive help, and a center of validation for correct input.

Experts will review each proposed registration to ensure its quality and completeness before inclusion into the EIDR registry, typically within one business day. Entertainment producers with assets being readied for contract, production, festival exhibition, distribution or analytics, will now be able to obtain EIDR identifiers.

Previously, EIDR content identifiers were only available for registration by EIDR members, and often for large databases of library and commercially-available titles.

The portal is accessible via http://titleregistrar.com.

EIDR is a universal identifier system for movie and television assets. From top level titles, edits and DVDs to encodings, clips and mash-ups, EIDR provides highly curated, globally unique identifiers for the entire range of audio-visual object types that are relevant to entertainment commerce.

“Universal content identifiers will be the linchpin of the emerging digital media distribution and analytics models”, said Will Kreth, executive director of EIDR. “The Title Registrar represents a strong augmentation of the EIDR vision, providing services where all content suppliers – especially small and independent producers – can easily obtain an EIDR ID for their new and existing works.”

As EIDR implementation becomes universal – and every title is uniquely identified – it will enable fast, accurate, low-cost automated distribution and data exchange industry-wide, while allowing costly and inefficient manual identification and matching processes to be eliminated. Having seen the value in adding the IDs to content, The Title Registrar integrated and registered more than a quarter-million film titles from the UK in 2017 – making The Title Registrar EIDR’s largest single source of movie registrations.

Curt Mayers, The Director of The Title Registrar, says “we are in the beginning of a sea change in the creation and distribution of works in the entertainment industry. Between the emergence of long tail marketplaces for media, digital distribution of assets, and the proliferation of highly-tailored works for different world markets – the nature and reach of content distribution is undergoing rapid and profound change. EIDR is the critical underpinning of the next generation distribution infrastructure.”