Smart Screen
Vast Media Smart Screen Round-Up: Disney Channel Live Trivia, Storytelling Yarns
Story Highlights
Here’s a run-down of recent second screen-related entertainment items, via Berlin-based research and consulting company Vast Media.
• Disney Channel July 16 launched a new live game app for families, testing their knowledge of Disney and Disney Channel shows and characters. The “Disney QUIZney” game — available via the DisneyNOW app while watching Disney Channel live on TV or via the app — offers seven minutes worth of trivia for every show, with five questions that increase in difficulty each round.
Hosted by 12-year-old Trinity Stokes from “K.C. Undercover,” the quiz results are displayed on the show in real time, and the 10 players with the highest scores each night win $100 digital gift cards.
• For the third season of its supernatural Western horror show “Wynonna Earp,” Syfy partnered with storytelling app Yarn to create new, exclusive content that ties into the new season. Offering stories via text, and putting the user in the position of reading someone else’s private communications, the small, bite-sized stories offered up hints to users about what they could expect from the upcoming season.
• July 10 saw the release of BET’s original doc series “Vixen,” which looked back at the culture of hip hop’s vixen era. The episodes were made available exclusively via the BET Now app, BET’s YouTube channel, and BET.com. Each video looked into why women were interested in starring in hip hop videos, how the videos were produced, and what the experience was like during and after.
• For its new dating reality show “Heartbreak Island,” TVNZ partnered with KFC to create a Tinder-inspired poll — available via the channel’s Facebook page and web site — that allowed viewers to vote on the show’s most beautiful couples each week. Users were given a chance to win a vacation to Fiji.
