Veritone’s aiWARE to Integrate Third-Party Structured Data Sources

Artificial intelligence specialist Veritone announced that aiWARE, its operating system for artificial intelligence, now offers enterprises and other agencies the opportunity to leverage both structured and unstructured data, via an expanded application program interface (API).

Now developers can create applications that analyze and correlate sources with unstructured files, including audio, video and photos, expanding potential use cases for Veritone customers.

“More and more companies are realizing that artificial intelligence has evolved into tangible technologies that solve real-world business problems, helping them gain a competitive edge. Veritone is enabling companies to easily integrate AI into their operations, while giving developers the tools to create powerful AI applications,” said Ryan Steelberg, president and co-founder of Veritone. “By expanding the range of information that can be processed, organizations can now amplify the value of data-based insights in ways that were previously not cost or time effective.”

Using aiWARE, Veritone customers can utilize AI algorithms to perform facial recognition, object recognition, audio transcription, translation and more on unstructured data files, to identify information.

aiWARE will provide media and entertainment clients with the ability to better track, gauge popularity and customize shows. With the services’ expanded capabilities, developers can create applications to programmatically track advertisements and content during TV broadcasts.

“With aiWARE, we are extending our creativity and technical know-how to offer breakthrough capabilities for our development partners,” said Hong Bui, SVP of product management at Veritone. “While unstructured data has been the data source focus of many AI-based technologies, the ability to combine and analyze structured and unstructured datasets together on a single platform creates an extremely powerful tool for customers. We are now enabling developers and customers to unlock even more value from data.”