Digimarc has been cited by Gartner in a new report focused on ‘transforming multichannel to unified retail commerce.’ Digimarc is currently working with major brands and retailers to increase connected packaging adoption. “It’s gratifying to see us cited in the Gartner Cool Vendors report for our industry-leading innovation,” said Heidi Dethloff, vice president of marketing at Digimarc. “Digimarc Barcode is a crucial element in personalizing and expediting the traditional retail experience, and we are seeing major momentum in the tech industry.”
According to Gartner’s report, “The connected brick-and-mortar store is a critical component in a retailer’s ecosystem for offering customers a unique converged physical and digital experience,” and in order “to delight customers, retailers will have to utilize digital technologies to anticipate and efficiently meet their needs.”
Supermarket chain Wegmans now has thousands of product SKUs enhanced with Digimarc Barcode on its shelves.
Digimarc Barcode is repeated multiple times across the surface of a package or label, providing retail barcode scanners and mobile devices with a larger and more reliable scanning surface than a traditional barcode can deliver. It is also a technology option for brands enrolling in the SmartLabel® product transparency initiative.
Dethloff added: “We recently announced a partnership with Microsoft, who integrated our scanning technology into Windows 10® OS, which will enable retailers to operate with greater efficiency while offering easily accessible and transparent information to consumers.”