Exclusives
Cognizant: M&E is Nearing the ‘End of Digital’s Beginning’
Story Highlights
A new white paper from IT consulting firm Cognizant looks at the new digital economics of the media and entertainment industry, as well as the ways in which leadership and strategy — from linking customer interfaces to operational core functions, to preparing for the advent of the “experience economy” — will enable M&E leaders to innovate work in an increasingly digital future.
