HITS

The evolution of collaborative editing tools has been swift in recent years, with workflows heading to the cloud, and the growing need for remote access, better search capabilities, and the addition of new AI and metadata needs.

That’s according to Shailendra Mathur, VP of architecture for Avid, who shared the latest in technologies from the web and cloud that are enabling enhancements to collaborative tools for everything from post to broadcast teams.

Speaking May 17 during a breakout session at the HITS Spring: The Hollywood Innovation & Technology Summit, Mathur walked attendees through how Avid’s MediaCentral-Editorial Management module allows editorial teams to stay in sync by enhancing media management functions, accelerating ingest, search and media additions to projects.

“The whole idea is to inspire, and find out what else you can do,” Mathur said. Basic collaboration used to revolve around just shipping projects back and forth, but with the sheer number of people who need to contribute to any given project today, both modern asset management and production workflow systems need to be incorporated, Mathur said.

Different content producers operate in different ways with the cloud, and that requires editorial collaboration systems that cover all the bases, Mathur said, including off-premises access, better search across past projects, and more. “How can I use search and AI, which can enrich your search capabilities? What if I don’t want to be limited to just collaboration, what if I add new services, like speech to text?” he added.

With Avid’s MediaCentral-Editorial Management platform, post workflow and asset management for NEXIS is part of the deal, along with the ability to easily share bins and project across multiple editors, and media management tools for both editors and assistants.

HITS Spring was produced by the Media & Entertainment Services Alliance (MESA) and the Hollywood IT Society (HITS), in association with Women in Technology: Hollywood (WiTH); the Content Delivery & Security Association (CDSA) and the Smart Content Council. The event was presented by Entertainment Partners, with sponsorship by Expert System, LiveTiles, Microsoft Azure, Ooyala, Veritone, Amazon Web Services, Avanade, Avid, IBM Security, MarkLogic, Aspera, Light Point Security, MicroStrategy, SAS, Scaeva Technologies, Western Digital, Brainstorm, Zaszou IT Consulting and Bob Gold & Associates.

To access the Avid presentation, click here.