NAB Show: New Cloud Solutions on Display

By Jeff Berman and Chris Tribbey

This is the second of two stories previewing some of cloud solutions being showcased at this year’s NAB Show in Las Vegas. The first can be found here.

From advanced machine learning services to scalable object storage offerings, members of the Media & Entertainment Services Alliance (MESA) will be well-represented in the cloud solutions space at the NAB Show. Here’s a look at what Qumulo, Sony (Ci), Tata Communications, Teradici and Thinklogical are bringing to the show:


At the NAB Show, Qumulo will be showing off its solution for universal-scale file storage for the media and entertainment industry, Qumulo File Fabric (QF2), which promises users the ability to store and access file-based data in both data center sand on the cloud, at petabyte scale. At its booth, Qumulo will offer up demonstrations on its solutions for cloud burst rendering, 4K video playback and editorial workflows, and RED camera workflows.

QF2 includes real-time analytics and is geared toward handling unstructured data workloads associated in media and Entertainment, including video and animation rendering, VFX, streaming media and transcoding. SL10210, [email protected].


With production companies under pressure from broadcast networks to lower production costs, one way to reduce costs is to decrease the turnaround time from production to editing to airing, according to John Studdert, VP of Sony’s recently-created Media Solutions Division. With Sony’s latest cameras, “we’re able to take the proxy file directly out of the camera, send it to” Sony’s Ci media cloud services unit and Ci will “automatically transcode that to the flavor that the editor wants” as part of an edit-ready proxy, and the content will be “automatically pulled down,” so the editor can start working on it, he told MESA. This is just one way that Sony’s Media Solutions Division is helping its customers adapt and take advantage of the changing nature of today’s workflows for video content including reality TV shows, he added. C11001, [email protected].

Tata Communications

Tata Communications’ most popular solutions will be on hand in Las Vegas, including its cloud-driven networking solutions, its cloud and data center offerings, unified communications services multi-layered, integrated and trusted security framework offerings, and enterprise solutions. Wynn Salon Conference – E, [email protected].


Teradici will use NAB to demo its Cloud Access solution for enterprises — which allows for Windows or Linux client applications to be easily moved to the public cloud — at the Microsoft booth (SL6716) and Google’s booth (SU218). Teradici will also take part in more than one presentation: On April 9 at 11 a.m., Mirela Cunjalo, senior product manager for Teradici, will speak during the presentation “Secured Creative Applications Delivered from Azure with Teradici Cloud Access” (SL6716). On April 11 at 4 p.m., Ziad Lammam, VP of product management and marketing, will speak on “Delivering Creative Apps from the Cloud” (SU218). SL6716, [email protected].


At the NAB Show, Belden Brand’s Thinklogical will show off its low Latency 4K private cloud editing solution for VFX and post, an uncompressed, 4K-capable, CWDM/DWDM extension solution over dark fiber that supports all popular post and VFX applications and workflows.

The company will also showcase a new all-in-one solution for extending virtual desktop infrastructure (VDI) architectures in media and entertainment, with live demonstrations at its booth. The TLX Client Integration module is a full-featured virtual machine processor combined with a high-performance keyboard, video and mouse (KVM) extender, eliminating the need for a separate client device in VDI implementations. The system can be installed in point-to-point applications or implemented in conjunction with a Thinklogical matrix switch, enabling connectivity between multiple sources and user destinations for enhanced productivity and collaborative workflows.

“With our new Client Integration module, Thinklogical is disrupting the media and entertainment marketplace by delivering the quality and performance of no-added-latency KVM and 4K video extension and switching, combined with a cost-saving virtual machine client,” said Olivier Bojarski, president of Thinklogical. “Content creation professionals no longer need to compromise on productivity, performance and image resolution quality when working in a virtual desktop environment.” SL6328, [email protected].