Smart Screen

Warner, HTC Vive Ready VR for ‘Ready Player One’

While major Hollywood studios have dabbled with virtual reality tie-ins for their properties, Warner Bros. has the perfect fit for its announced release of the sci-fi action thriller “Ready Player One.”

Set for a theatrical debut March 30, 2018, of Steven Spielberg’s novel-based “Ready Player One” takes place mostly in a VR world, and knowing how ripe an opportunity it is for VR experiences, Warner is partnering with HTC Vive to produce a series of VR content for all in-home VR platforms, including both PC and mobile-based.

The content will be distributed via HTC’s Viveport store, and will also be available via the to its Viveport Arcade out-of-home VR platform.

“The virtual reality world within ‘Ready Player One’ is extremely advanced, sophisticated and engaging, and with Vive, we chose the best system to represent the future of VR. Vive is the perfect partner to bring that to life and also has the broadest reach to global markets for the use of VR in home, mobile and offline channels,” said Blair Rich, president of worldwide marketing for Warner Bros. Pictures. “We’re delighted that HTC Vive will be partnering with Ready Player One and very excited to work with them leading up the movie’s release in spring 2018.”

Viveport president Rikard Steiber added: “Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR, and what it can and will be. Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers, and we’re thrilled to be partnering with Warner Bros. to bring these experiences to consumers, on all platforms, around the globe.”