M+E Connections
Frontier Communications Taps Mediamorph
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Multi-system operator Frontier Communications has tapped Mediamorph and its cloud-based enterprise software platform and data services to help streamline its content handling and confirm content obligations, the companies announced Feb. 13.
“Frontier has significantly grown its customer footprint and increased its TV content offerings. We view Mediamorph’s solution as a way to integrate contract details, content information, and financial processing.” said Steve Ward, SVP of video technology and content for Frontier.
Frontier currently has operations in 29 states, and the deal with Mediamorph aims to help the MSO giant better manage its content. Mediamorph’s solutions cover the gamut, including content planning and merchandising, deal management, analytics, finance automation, supply chain orchestration, and content performance tracking.
“We are extremely pleased to partner with one of the largest MSOs in the country,” said Mediamorph CEO Rob Gardos. “As Frontier continues to create new consumer experiences, Mediamorph’s platform will enable it to leverage licensed content and automate key financial use cases to improve revenue and operational productivity.”
