The Media & Entertainment Services Alliance (MESA), a community of senior-level technology executives and companies involved in media & entertainment, has named Bob Gold & Associates, a nationally recognized high tech, video content-focused public relations agency, to support its newly launched member awareness initiative.
The new MESA Member Media Initiative will provide the over 115 MESA member companies, representing the leading providers of technology solutions and services for studios, broadcasters and online video, with expanded reach and recognition throughout the broader, worldwide media community.
“We are excited to work with an agency that can amplify our mission of advancing the creation, production and distribution of media and entertainment,” said Guy Finley, executive director of MESA. “Bob Gold PR is an important addition to our team, and I believe it will help put MESA’s membership in the forefront of the conversation when it comes to covering technology trends like big data, IT and content protection.”
Based in LA, New York and London, MESA provides information resources and initiatives for senior-executive teams responsible for steering their companies’ innovation and revenue growth in today’s dynamic media & entertainment world. Over 40,000 worldwide professionals read the organizations 10 weekly newsletters and attend its 25 summits, conferences and industry meetings every year.
“MESA offers a dynamic arena for the best and brightest ideas to percolate up in the technology entertainment industry. It provides forums that help open up the community to proven solutions, strategies and best practices that encourage increased cross-industry collaboration,” said Bob Gold, president and CEO of Bob Gold & Associates.
Led by cable TV veteran Bob Gold, the agency will focus on positioning MESA members as the true leaders that they are—working collaboratively with their media & entertainment partners to solve technology challenges that improve workflows, processes and the entire media ecosystem.