Four years ago, FreeCast brought the 2012 Olympic Games to the masses via the web, which both made a name for the company in the streaming space and laid the ground work for the company’s next generation of commercially successful products. For the 2016 Olympics in Rio, FreeCast plans to top itself with an even more complete viewing experience powered by the company’s all new Select TV Platform.
With multiple sources for each of the Olympic games, including over 150 international TV networks, viewers will be able to watch every country in every event, all for free.
FreeCast CEO William Mobley explained the significance of this project to the company and to users: “This is kind of where it all started for us: with the Olympics and the Super Bowl. So this type of aggregation is quite literally what we do best, and we’re determined to do it even better than last time. We’re using the new Select TV platform and interface to power the experience, which is going to be great for consumers who will get the chance to see it in action for the first time; they’re going to be blown away. If your family from Latin America, or you used to live in Europe, or for whatever other reason you want to watch another country’s teams, events, and matchups in real time, we’re now giving everyone the power to do that.”
By delivering the games via the internet, FreeCast is able to avoid the challenges of local and regional broadcasting via linear channels. If multiple events are occurring at the same time, they’ll all be available for viewers to choose which they’d like to watch, or even switch between. Games that might not air on US television, such as early round match-ups between other countries, will all be available to watch, no matter what time of day they take place. And because it’s all online, viewers will be able to tune in from anywhere: at home, on the go, in the office, or anywhere else. This means that travelers, ex-pats, and others who may be following athletes from outside their current countries will have the chance to see all the action.