Connections
Adobe’s Burke: Connected Assets Improve Content Creators’ Productivity
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The shift from traditional boxed software to connected assets that are available on desktop computers, as well as mobile devices, has significantly improved the productivity of content creators, according to Todd Burke, principal solutions consultant for Adobe.
Speaking at the Hollywood IT Society’s (HITS) recent “Holly-wired: Where IT and Entertainment Meet” event in Los Angeles, he pointed out that, in the past, Adobe sold content creators boxed software. But the company stopped doing that in 2012 when it released Creative Cloud, he said.
At the same time, Adobe realized there were other services it could offer content creators that would make them “more efficient in their work and improve their work flow,” he said.
Therefore, Adobe started offering them a “creative collaboration environment” that included all the applications they needed for their work in one place, he said. Connected assets have improved productivity by 700%, according to Adobe.
The Adobe software is now being installed from the cloud and all the online capabilities made possible by that, combined with the growth of mobile devices, provides Adobe with an opportunity to provide “value-added services to the creative within their working environment,” said Burke.
Creative Cloud Libraries is one of about 30 connected services that Adobe offers now, he said. It’s available on mobile devices for creative to share their assets with one another without having to open up their desktop computers, he said.
Responding to an attendee’s question, he said Adobe isn’t providing any watermarking now for the content that’s being shared, but “there is a mechanism of security which is based upon a user account.” Users can, after all, select who they share their content with and bar everybody else from being able to access it, he said.
The CC Libraries panel appears in Photoshop, Premiere Pro, After Effects and nearly all of the Creative Cloud desktop apps and stores — not only commonly-used files, but also creative assets including brushes, character styles and 3D characters.
